Collaboration Communicational Virus: Our Pitch

We had a focus, we lost it, and despite our flurry of thoughts and misconstrued design process, we were struggling to get a main focus for our target audience.Soley relying on the current market for the DS was'nt such a good idea, as there are specific requirements to certain readers and I dont think we "hit the nail on the head" so-to-speak.

At this stage we were pitching to a panel of judges/peers to see if our idea would be worth investing in. We got good feedback, it became clear though that the message and the audience had been overlooked somewhat.

These are the A2 presentation boards we used to help clarify our pitch, unfortunately, I think we let ourselves down with poor design concepts, but our presentation was professionally done.

Its all trail and erro, trail ad Err, Trail and Error.

Collaboration Communicational Virus: Our Brief

Task: Getting People To Read More

The Brief:
To promote reading in conjunction with World Book Day via means of the Nintendo DS. It focuses on commuters who like to read on their journeys and how they can benefit from owning these products.

There is a pre-existing book feature for the console, is there space for more? Or will the book feature itself be enough to promote itself?

Concept/Proposal
The age old foundations of our linguistic development lie in books and what has been recorded in them. How can this be put into an engaging 21st century context?

Tone of Voice
Friendly, inviting and nothing to controversial, as the audience is broad and you need to captivate the existing market that Nintendo have.

Deliverables
Posters, flyer's in the public domain that is relevant to the brief. Mock promotional skins that would persuade the consumer to buy the book feature.

Considerations
Limited to 3 colours, however one of these colours must be stock. (red, black and white.)

What do the commuters see everyday and where will they go? You need to make sure that they are captivated or inspired by what they see and what they are going to buy is worthwhile.

You should consider how World Book Day promote themselves and see how you can tie it in with pre-existing promotional methods. Do it need improving? Are there other ways that this can be achieved?

The message need to include both type and image, as they are fundamental in selling what you will be saying.

Do you need they product on view? Or will use of differnt imagery benefit?

Mandatory Requirements
Keep it legal, you don't want to get arrested and not see your ideas bloom.

Collaboration Communicational Virus: The Start

The Brief is...

"Communication is a virus, how does it spread?"

New brief and this time it's a collaboration.
My partner in crime is Leigh

She needed someone with good idea generation and whose handwriting was on some level of readability. I needed someone who was more tech savvy than me and who can focus on something and stick to it.

No matter if we are both chatterboxes and our personal ads in no way represented us entirely, it gave the other some insight to what we were good at.

So we looked at the available viruses to issue and through a process of elimination, we came to a conclusion that we both felt strongly on the topic of reading and that people indeed should read more, as it something we feel should be raised awareness of.

Task: To get people to read more.

Why have you chosen this task?

Tom: Because I like reading and I think people lose alot from not doing so.

Leigh: I enjoy reading more so that watching TV. In my opinion, more people should do it!

What are my specific areas of creative interest in this task?

Tom: Book cover design, how to make books look cool, ads, type, content.

Leigh: Decent book design (badly designed irritates me, Anita Blake prime example.) Actual content, writing, fandoms.

What specific design skills do you have to offer in relation to your chosen task?

Tom: Crafting, concept spooling, ideas, researcher

Leigh: Illustration, layouts, knowledge of software

What specific non-design skills do you have to offer in relation to your chosen task?

Tom: Concepts and Idea generation, good with rhymes & writing, research

Leigh: Good Imagination, concepts, idea generation, humour

What will your specific roles be in the collaboration in the relation to your brief?

Tom: researcher, concept and idea generator, crafting

Leigh: software, concepts, layout, type, illustration

What will your individual responsibilities be in relation to your brief?

Tom: researcher, concept artist

Leigh: Concept artist, layouts. 

What will you joint responsibility's be?

Discussing concepts and where we are going with it. Evaluation and statement of itent, visual, development, crits and blogs.

Lets crack on down to designertown.

RECOGNISE! Development.

Last week we got set a brief in which we had to choose to either design an A2 poster fordontpanic! or design an A6 concept exploring the ideal of "recognition."
I chose to go with "recognition" as I had alot to connect with concerning this subject, as I felt not enough people are getting enough recognition for the things they do.
The following shows the development work I produced.>